The design concept is about “#TommyxGigixYou”. There are lots of new terms created in this collaboration collection, such as: Tommyland, Tommypier, Tommyplane, #Tommynow and #TommyxGigixYou. While “#TommyxGigixYou” was one of the hashtag that created in this TommyxGigi collection, which “You” means the interaction to the customer and # is means the hashtag in the social media.
The design kept the idea of the California city view background symmetrically in black and white out lines with diagonal lines. Blue sky and red floor background, adding the shape of British style fountain in the middle with the color of yellow to create shape colour contrast and color blocking effect. A skinny jeans with patches are putting in the foreground of the window centralized with the posture sitting on the fountain to make impact and focus point in the middle. The water of the fountain will be splashing with the special patches of the TommyxGigi collection, which is the unique selling point of the product of the window.
