The design was inspired by the brand’s “Love 3CE” collection, the whole collection is very playful and looks like an adult size toy cosmetics.

The brand creates their stores in themes, including Pink Hotel, Pink Pool Cafe and 3CE Cinema. To continue with the brand identity in the UK, the concept of a “Pink Playhouse” Is created as giving the concept of mixing a real size doll house and an adult version of playhouse. The design of the playhouse will be keeping the silhouette of a simple cottage house and with the style of intermodal container to show the mobility of the store.
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